Exhibition

STATISTICS ABOUT VIETNAM MOTOR SHOW 2018


Vietnam Motor Show 2018 with the participation of 17 famous car manufacturers brought "eye-catching" performances to visitors. Below are the summarized data of the media effects that the event has achieved.

VIETNAM MOTOR SHOW 2018


General information
 

Total area (exhibition, activities, ...)
 
20,000 m2
Exhibitors
15 prestigious indoor car brands and 3 outdoor car brands, ~100 exhibitors in the field of spare parts, accessories, banking, insurance and related fields
 

Total number of cars on display
 
120 cars
Visitors
185,000 turns 
 

Main events
 
Press Conference

- Number of Journalists attending: 132 Journalists
- Number of news and articles after the event: 225 news, articles

Press Day
> 200 Journalists/Reporters from Hanoi, Ho Chi Minh City and neighboring provinces deliver the news
 
Opening Ceremony and VIP Tour
- Representatives of ministries, departments, branches and appropriate authorities
- Senior leaders of 15 brands participating in VMS 2018
- >200 Journalists from press, radio and television agencies
- Number of guests attending the opening day: nearly 10,000 people
 

Online contest 
“Golden Ticket hunting”

Number of participants: 10,000
Lucky Draw
Number of participants: 2,720 people
 

Newspapers
 
Media sponsorship
43 media sponsors
 
Total Press articles about VMS
~2,200 official news articles, >6,000 reaches; ~ 400 units delivering news
 

Digital & Social Network
 

Topic “Vietnam Motor Show 2018” on Digital and Social Network
 
was mentioned 30,633 times and the reach amount was 177,784,016 times
Facebook Reach
> 744,000 reaches
 
Website Views
> 200,000 views
 

Video Views
 

> 266,000 views
 
Interactions on KOLs' channels
> 116,000 interactions
 


Downloading number of Vietnam Motor Show App
 

9.534 downloads

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